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Digital marketer Ibotta prices shares higher than expected, raises $577M in public debut as IPO market heats up

Ibotta will begin trading Thursday on the New York Stock Exchange
Ibotta will begin trading Thursday on the New York Stock Exchange
Courtesy of Getty Images

Ibotta, the digital marketing company backed by Walmart, ended uꦦp raising $577.3 million, after its IPO priced $4 abov🐟e its target price range.

Ibotta on Wednesday sold about 6.6 million shares at $88 each, a person familiar with the situation said. The Denver-based company had planned to sell roughly 6.6 million shares at $76 to $84 each. ona bet:Goldman Sachs, ona bet:Citigroup and BofA Securities as lea༺d underwriters on the🐽 deal. 

On Tuesday, Ibotta the size of its IPO to about 6.6 million shares from around 5.6 million shares, typically a sign of investor demand. At $88 a share, Ibotta’s  valuation is $2.67 billion. It will trade Thursday on the New York Stock Exchange under the ticker IBTA.

The listing comes at a time when the broader IPO market is heating up. In addition to Ibotta, , a supplier of products for the construction industry, is expected to price Wednesday and trade Thursday, according to IPOScoop.com. Rubrik, the data security company backed by ona bet:Microsoft, is also slated to go public next week. 

Last month, Reddit raised $748 million in a much anticipated offering. Shares of Reddit soared 48% in its first day of trading and then hit a high of $74.90 in the aftermarket last month. The stock has since lost much of those gains, closing Tuesday at $39.15. Astera Labs also li💖sted in March, collecting $713 million. Astera during its debut with the stock rising to a high of $95.21 in the following weeks, though shares have since lost momentum, closing Tuesday at $73.21. 

Founded in 2011, Ibotta is a cash back rewards platform that was valued at $1 billion in 2019. Over use Ibotta, including ona bet:Coca-Cola and Pepsi, ona bet:Campbell Soup, ona bet:Kraft Heinz, and ona bet:General Mills. In 2021, the company entered into a partnership with to showcase its digital promotions on 🎶the retailer’s platformܫs. 

Ibotta posted three quarters of profitability in 2023. The company reported $18.6 million in income for the three months ended Dec. 31 compared to $5.1 million in losses for the same time period in 2022. Revenue rose 50% to $99.6 million for the December quarter.  Bryan Leach, Ibotta’s founder, CEO and president, will remain in control; he will have 71.33% of voting power after the IPO. (Leach is selling just 531,000 shares). Walmart is not selling stock but will have 2.83% voting power after the IPO. , the investment arm of Koch holdings, is offering 1.5 million shares and will have 4.85% voting power after the IPO. (Koch, which led Ibotta’s 2019 series D funding round, could make $126 million if Ibotta prices at $84.) Clark Jermoluk Founders Fund, an early stage VC, is also not selling and will have 6.21% of outstanding stock.

News of the pricing was first reported by Bloomberg.

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